Why you can’t reproduce Edward Bulmer Natural Paint: the truth behind our unique natural colours

If you’ve fallen in love with the depth, warmth, and unmistakable beauty of Edward Bulmer Natural Paint, you may have wondered,  could you reproduce it elsewhere? The simple answer is no.

Our paints aren’t just colours in a tin; they’re the result of centuries-old craftsmanship, plant-based chemistry, and a deep respect for nature. Each hue is made with pure natural pigments, to create a living, breathing finish that modern paints simply can’t replicate. Our paints are never plastic or synthetic.

In this article, we’ll explore why Edward Bulmer Natural Paint cannot be copied, what makes our natural paint colours truly unique, and how our sustainable, plastic-free formulas set a new standard for healthy, beautiful homes.

Nature isn’t a formula

Our paints are made from natural, plant-based and mineral ingredients, not synthetic petrochemicals. This means every batch has a life and character of its own. Unlike industrial formulas built on uniformity, we embrace the gentle variability that comes with using clay, linseed oil, earth pigments, and casein.

Each natural pigment reflects light differently — subtly, beautifully, and authentically. You can’t fake that luminosity with industrial tinting systems or artificial colourants. The depth, softness, and harmony of a natural colour simply can’t be reproduced with synthetics.

Plastic-free paint means a healthier home

At Edward Bulmer Natural Paint, we’re proud to be completely plastic-free. That means no acrylics, vinyls, or petrochemical binders,  and absolutely no microplastics.

Most paints today rely on plastic polymers to form a surface film. Our paint doesn’t. Instead, it’s made with natural binders that allow walls to breathe, helping regulate moisture and creating a healthier indoor environment.

This not only makes our paints ideal for historic and period properties, but also for modern homes looking to reduce toxins and improve air quality.

True sustainability isn’t just about what we leave out, it’s about how the materials we use support both the planet and your wellbeing.

Crafted with integrity, not industry formulas

Our founder, Edward Bulmer, is both an interior designer and historian. His approach to paint comes from a deep respect for tradition and authenticity.

We don’t rely on industrial tinting systems or pre-formulated colour bases. Each paint is individually developed to balance colour accuracy with natural performance. Every batch is mixed with care and just for you, using recipes rooted in historical knowledge and scientific understanding.

It’s not a secret formula — it’s a philosophy of craftsmanship that simply can’t be mass-produced.

Sustainability that goes beyond the tin

Every choice we make, from our ingredients to our packaging,  is guided by the principle of doing better for people and planet.

Our paints are biodegradable with low-VOC and have a soft, natural scent — not the harsh chemical odour of conventional paints — and produces no harmful off-gas or lingering fumes.

Even our colour palette is inspired by the natural world: timeless, harmonious shades that feel as good as they look.

To reproduce Edward Bulmer Natural Paint, you’d have to reproduce our entire way of thinking, and that’s what makes us truly one of a kind.

True sustainability isn’t a marketing angle

Finally, attempting to reproduce our paint would require adopting our principles — not just our palette. We formulate our paints to be fully biodegradable, safe to live with, and genuinely sustainable. That means no microplastics, no harmful VOCs, and no greenwashing.

It’s not the easy way to make paint, but it is the right way. If you want to discover more and aren’t sure where to start, our expert colour consultants are always on hand to help. For daily colour inspiration and offers follow us on Instagram.