Eau de Nile by designer Charlotte Boundy Choosing a wall paint is rarely as simple as it first seems. Beyond colour, there are layers of consideration, how the paint will behave in changing light, how it will feel to live with day to day, and how it supports the health and longevity of your home. The right paint doesn’t just decorate a space- it shapes its atmosphere, softens or sharpens its character, and quietly influences how a room is experienced over time. With so many options available, it can be difficult to know what truly matters. Is it the richness of the colour? The way it’s made? How it applies, or how long it lasts? In reality, the best paints bring all of these elements together, that’s what you get with a tin of Edward Bulmer Natural Paint. From the depth of pigment to the sustainability of the ingredients, here are five things we believe are worth looking for when choosing a wall paint: Invisble Green at the home of Rita Konig, photography by Simon Brown Colour Quality With A Living Finish Not all colour is created equal. Paints made with natural earth and mineral pigments have a depth and complexity that synthetic dyes, like azo pigments, simply can’t replicate. These colours respond to light throughout the day, shifting subtly from morning to evening, bringing walls to life in a way that feels layered and authentic. It’s the difference between a flat tone and one with real presence, colour that feels grounded, timeless, and impossible to copy. Duck Egg by Liza Philips Interiors Lilac Pink by Liza Philips Interiors Sustainability That Goes Beyond the Surface Great paint should support the health of your home as well as the environment. Breathable finishes allow moisture to move through walls, helping to protect the fabric of a building and extend its lifespan. Using paints with low VOCs and minimal off-gassing also improves indoor air quality, creating a healthier living environment. It’s a long-term approach, investing in materials that work with your home, not against it. Warm Stone by The Vaults at Stow Price as an Investment Natural paints are, by their nature, more expensive to produce, true depth of pigment and carefully considered, plant-based formulations come at a cost. But, much like choosing organic food or investing in thoughtful skincare, it’s a conscious decision to prioritise quality, provenance, and long-term wellbeing over short-term gain. Through our partnership with the Soil Association, we explore the fundamental role of soil as the starting point for everything, shaping how plants are grown, how land is cared for, and ultimately how natural materials are formed. It’s a reminder that what we bring into our homes is intrinsically linked to the health of the ground beneath our feet- read more about the partnership- read more about the collaboration HERE. Within their category, natural, plant-based paints remain competitive, offering enduring value through their durability, nuanced finish, and the quiet but lasting impact they have on the spaces we live in. Jonquil by Beuavamp Effortless Application A beautiful finish should also be easy to achieve. A thick, creamy consistency means the paint goes on smoothly, with excellent coverage, in just two coats. Quick drying and easy to work with, it’s a favourite among professional decorators, while still being completely manageable for home use. Our team have all tried and tested paint in there own homes, scroll down to see what they have to say The result is a finish that feels considered, without being complicated. Our handy How To guides can be found HERE “Before I worked in the paint industry, I had no idea of the harm using a lot of modern paint could cause. Once you know the facts, they are hard to ignore. In our Edwardian terrace in London, we wanted to ensure the walls were looked after and chose Ethereal Blue for the living room, Lilac Pink 20% in the hallways and Mummy upstairs. I painted the rooms with help from family and even they said how lovely the paint was to work with, no smell, easy to use and we were all so impressed by the finish” Louisa, marketing team Mummy Order a Sample Ethereal Blue Order a Sample Lilac Pink Order a Sample Colours Created By A Designer When colours are created by an interior designer, they’re rooted in a deeper understanding of space, light, and history. Drawing on historic palettes and traditional tones, these shades offer something you won’t find elsewhere, colours with nuance, character, and a sense of place. They’re designed to sit beautifully within a room, working effortlessly with architecture and materials to create a cohesive whole. Edward has created our palette of 100+ colours, plus the 24 NEW colours in The Chatsworth Collection to work seamlessly together, creating rooms that are beautiful, honest and breathable. Sky Blue by Georgie Gill Interiors Mummy by Parsnip Design
Behind The Chatsworth Collection: 24 Exquisite New Paint Colours Learn the story behind The Chatsworth Collection, a range of 24 new paint colours inspired by the interiors, heritage, and landscapes of one of this country’s most significant country houses.
Discover the new ‘Forever Favourites Collection’ Create a scheme from one room to your whole house with soft colours that work together effortlessly ensuring tonal flow and harmony. Our 12 best loved shades together in one pack. Discover the power of natural paint today.
Greenwashing – How big a problem is it? Greenwashing – is it a big problem? As more people are aware of the need to be “eco friendly” has it opened the door to greenwashing? Who better to write about this than our founder, Edward Bulmer himself, read on to hear more about the struggle in navigating a world and industry full of greenwashing.
Nature and storytelling: a pop up with Forivor A pop up championing the whimsical and wonderful. Forivor believe that we need as many creative minds as possible to solve the many problems facing the future of our planet. We chat with Alice and Rebecca on their collections and their belief that children who develop a love for nature and expand their creative minds when they are young will be best placed to be part of a responsible generation, who prioritise the protection and regeneration of our planet.
As seen In: Glorious Interiors Features There is nothing more indulgent than taking time out to enjoy and digest our favourite glossy magazines, in today’s crazy digital world it seems even more important to have this screen -free ‘me’ time. As a small independent brand any press coverage we receive really get the office dancing!
Discovering The Quist: A Luxury Treehouse Experience in Herefordshire This two-story treehouse, perched atop Merry Hill, has been three years in the making: one year for design, one year for planning, and one year for physical work. Accommodating up to four guests, it combines off-grid living with modern amenities, including an ethanol-fired burner, a Swedish wood-fired hot tub, a spacious reclaimed stone bath, and luxurious bedding.
