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Home » Why Our Paint? » Honest Ingredients

Why Our Paint?

  • The Edward Bulmer Film
  • Responsible Design by Edward Bulmer
  • Pioneering Plant Based Paint
  • Honest Ingredients

Honest Ingredients

We list every single ingredient on our tins – because transparency matters. Our paints are coloured with earth and mineral pigments and bound with a pioneering plant-based resin you won’t find anywhere else.

Explore more in this section

What’s in our tins is on our tins.

Emulsion:

Water

The primary diluent for most natural paints – and ours is no exception. Water makes up nearly 80% of our emulsion, helping it apply smoothly and dry evenly.

Sourced : Harz Mountains, Germany

Castor Oil

Extracted from the seeds of the subtropical castor oil plant (Ricinus communis), then boiled to create a natural drying oil, also known as Turkey Red Oil. It enhances durability and flow.

Cellulose

A natural starch derived from wood pulp from sustainably managed European forests. Used as a thickener and emulsifier in our natural paints.

Sourced : Europe

Chalk

A soft, white mineral (calcium carbonate) ground to a fine powder and added as a natural filler to improve opacity and texture.

Sourced : Germany

Clays

Naturally occurring minerals formed from the weathering of rocks rich in aluminium and silica. We use china clay (kaolin) and bentonite to thicken our paints and help pigments stay evenly suspended.

Sourced : Germany

Replebin®

Our exclusive biogenic binder — made from plant alcohol esters and organic acids. Replebin makes our natural paints durable and easy to apply, while retaining highly vapour permeable (breathable) properties. It’s a legally protected innovation and only available from our manufacturer, AURO.

Sourced : Germany

Silicates

Mineral-based fillers like mica, clay, and quartz (silicon dioxide) that add body to the paint and strengthen the finish. Also help keep pigments in suspension.

Sourced : Germany

Sodium Pyrithione

An organic compound containing sulphur and nitrogen, used as a mild preservative to extend the shelf life of our paints. Commonly used in cosmetics, cleaning products and paint.

Sourced : Europe

Surfactants

These important ingredients keep oils in suspension and improve the workability of our paints. They are also used in the processing of resin-binders in our water-based eggshell. We make ours from rapeseed oil, castor oil, and sugar-rich plant materials.

Sourced : Germany and Asia

Titanium Dioxide

Highly opaque, non-toxic white pigment universally used in paints and lacquers (and many other products including toothpaste). Refined from natural minerals (e.g. rutile) in an acid-free process, it nonetheless has a significant ecological impact.

Sourced : Europe and Asia

Water Based Eggshell

Talcum

A naturally occurring silicate mineral that improves opacity and adds body to the paint.

Sourced : Europe

Potassium Silicate

This is a finely dispersed solution of silicates, silicic acids in water, produced by melting quartz sand and potash. It acts as a binder and also reduces cloudiness in the final finish.

Sourced : Europe

Silicic Acid

Finely dispersed silicic acids without crystaline (quartz) structure made from quarts sand and lime by flame hydrolysis. Used as matting filler or as filter agent and binder additive in silicic brines.

Sourced : Germany

Barite

A naturally occurring white mineral which is used to improve the opacity and thickness of paint.

Decovery

A unique plant-based binder developed exclusively for AURO. Made from plant alcohol esters of pine and castor, with a small amount of fossil-derived monomers. It’s constantly being refined to become fully biogenic — a scientific breakthrough unmatched in the paint industry.

Sourced : Germany

Alkaline Solution

A solution of ammonia in water, used for making water-dilutable resins, waxes and oil soaps, so-called ammonia soaps.

Sourced : Europe

Mica

A naturally occurring silicate mineral. Used in our paint as a high-quality filler and extender.

Natural and Earth Pigments

Pigment accounts for no more than 8% of any well-formulated paint. While other brands rely on synthetic colourants, we are proud to be the only UK paint company that uses only natural and earth pigments to create our tonally consistent colour range. Our palette is crafted from unique combinations of the following 12 historic pigments:

Flake White, Chrome Yellow, Yellow Ochre, Raw Sienna, Red Lead, Red Ochre, Vermillion, Violet Carmine, Prussian Blue, Ultramarine, Verditer, Viridian and Lamp Black.

These pigments give our colours a depth, warmth and harmony that synthetic paints simply can’t match.

Edward's Hand Painted Natural Pigment Palette

The Colour Supplement

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Contact Us

01544 388 535

info@edwardbulmerpaint.co.uk

Our New London Showroom

69 Pimlico Road, London, SW1W 8NE

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© 2025 Natural Paint UK Ltd. Registered in England & Wales (11061886).

Court Of Noke, Pembridge, Herefordshire, HR6 9HW

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How much paint do I need?

We have created this calculator to help you estimate the amount of paint you will need for your project. Please note that this is only an estimate, based on normal surfaces with two coats of paint.

Please check our practical painting advice - if you are painting onto a very absorbent surface, you may need more paint, and for best results, you may need to prime your surfaces.

If you end up with any leftover paint, get inspired with ways to use any excess paint - it's even compostable!

What are you painting?

Estimated
Painted Wall/Ceiling Area

Our natural matt emulsion is perfect for interior walls and ceilings.

0 litres

0 m2

This estimate is based on the dimensions of your room, minus the space taken by average doors and windows.

For this area, we suggest would be adequate.

Estimated
Woodwork Area

Our water based eggshell or gloss is ideal for woodwork or metalwork.

0 litres

0 m2

This estimate is based on skirting and the doors/windows you tell us about. 1 litre should cover 2-3 doors or 20m of skirting.

For this area, we suggest would be adequate.

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