In 2023, Edward Bulmer Natural Paint was selected as one of twelve emerging British luxury businesses to join Walpole’s Brands of Tomorrow programme, recognising our commitment to craftsmanship, innovation and a more responsible approach to the paint industry. It was a proud moment for our team and an opportunity to share our vision for natural paint alongside an inspiring group of independent British brands. Class of 2023 - Walpole British Luxury Awards 2023/2024 What is Walpole’s Brands of Tomorrow programme? Walpole is the industry body for the British luxury sector, bringing together businesses across design, fashion, beauty, hospitality and craftsmanship. Its annual Brands of Tomorrow programme supports a select group of emerging businesses through mentoring, workshops and guidance from experienced industry leaders. The 2023 cohort brought together twelve brands with distinctive approaches to their craft, united by an appreciation for quality, creativity and the importance of building businesses with a clear sense of purpose. Edward and Emma Bulmer at the launch of the Walpole Brands of Tomorrow, hosted at The Ned London. Photography by Adam Duke. A different approach to British luxury For Edward Bulmer Natural Paint, luxury has always been about more than appearance. As an interior designer and architectural historian, Edward understands the extraordinary effect colour can have on a space. But he also believes that beautiful interiors should be created with consideration for the materials we use and their wider impact. Our natural paints combine a carefully developed palette of colours with plant-based binders and earth and mineral pigments, offering an alternative to conventional plastic-based formulations. It’s an approach rooted in both traditional craftsmanship and a determination to make the paint industry more transparent about what goes into its products. As Edward puts it: “Our job as designers is to create ‘paradise’, you might say – but without responsibility it risks being a ‘fool’s paradise’.” Our natural paint tins The earth and mineral pigments that colour our paints Walls painted in Freudian Celebrating the 2023 cohort We were delighted to share the experience with eleven other businesses working across British design, fashion, beauty and lifestyle. Our fellow Brands of Tomorrow included AKT, Navy Grey, Holmes Bespoke, Goldfinger, Difference Coffee, Roxanne First, Monpure, Anglo-Italian, Baz & Co, Maison Margaux and Makers Cabinet. From thoughtfully made furniture and textiles to jewellery, skincare and everyday objects, each brought its own perspective to the meaning of contemporary British luxury. The programme offered a valuable opportunity to exchange ideas, learn from established industry figures and build relationships with other founders who care deeply about the quality and purpose of what they create. Looking ahead Being recognised as a Walpole Brand of Tomorrow was an important milestone in our journey, but our ambition remains unchanged: to create beautiful, high-performing natural paints while encouraging greater honesty about the ingredients used in decorating our homes. We believe that colour, craftsmanship and environmental responsibility should go hand in hand, and we’re proud to be part of a wider community of British businesses working to put those values into practice. Discover more about Edward Bulmer Natural Paint and our approach to creating colour with natural ingredients.
Court of Noke: Edward Bulmer’s historic Herefordshire home Step inside Court of Noke, Edward and Emma Bulmer’s Herefordshire home, and discover how more than 30 years of restoration, colour and considered decoration have shaped the house we see today.
Behind the Chatsworth Collection: 24 exquisite new paint colours Learn the story behind The Chatsworth Collection, a range of 24 new paint colours inspired by the interiors, heritage, and landscapes of one of this country’s most significant country houses.
Inside our London preview party for the Chatsworth Collection A look inside our London preview party celebrating the launch of the Chatsworth Collection, with 24 new colours inspired by the history and treasures of Chatsworth House.
Edward Bulmer Natural Paint wins the Conscious Award This July our team were thrilled to pick up ‘The Conscious Award’ from Country and Townhouse, celebrating our brand prioritising sustainable business models, responsibility and staying true to our ethos and brand mission.
How natural light affects paint colour Learn how natural light affects paint colour throughout the day and how room orientation can help you choose the right colours for your home.
Microplastics in paint: the hidden problem with plastic-based paints Plastic pollution isn’t just about packaging. Many conventional paints contain synthetic binders that can contribute to microplastic pollution. We explore the hidden plastic in paint and why the ingredients inside the tin matter.
