Mad About Malus: Introducing ‘The Pomona Palette’ for RHS Chelsea Flower Show 2025

Celebrating our partnership with Frank P Matthews, Edward Bulmer Natural Paint are launching an exclusive palette inspired by the Malus through the seasons. This includes two NEW colours, which we are excited to share with you over the RHS Chelsea Flower Show.

It’s not often that we bring new additions to our carefully curated palette, but inspired by the trees from Frank P Matthews, we are excited to introduce ‘Blossom’ and ‘Butterball’.

For every paint tin sold from this palette, we will be donating to Herefordshire Growing Point. This is a fantastic charity helping people into horticultural therapy and allowing them to harness the healing power of gardening for their mental and physical health, read here to find out more.

Alongside this we will be taking part in a ‘buy one gift one’. For every tree sold at the Frank P Matthews stand, we will be gifting a tree back into our local community.

As well as this fruitful collaboration, we will be hosting an exhibition featuring some phenomenal artists.  We are thrilled to be showcasing work by eight established and up and coming artists: 

Romi Behrens

Flora Roberts

Anna Dixon-Smith

Natasha Hulse

Rollo Skinner

Josh Taylor

Imogen Skye

and Susannah Taylor

To celebrate the transition from Spring to Autumn, there is a week long  array of events planned at our London Showroom, and all are welcome to visit and experience the beautiful art, our new colours and enjoy Belgravia in Bloom. We are also hosting an evening of cider tasting with The Fine Cider Company, paired with cheese from Neals Yard Dairy, book tickets here.

The Pomona Palette

For this year’s RHS Chelsea Flower Show, Edward Bulmer Natural Paint is proud to present a special palette of eight existing colours and these two new ones. Each is chosen to reflect the life of the apple tree through the seasons. From the delicate blush of spring blossom to the rich greens of summer foliage and the russet tones of autumn fruit and bark, this curated selection captures the tree’s quiet beauty year-round. Rooted in nature and crafted with sustainability in mind, each hue tells a story of growth, change, and timeless charm.

Blossom

We are thrilled to unveil ‘Blossom’, the latest addition to our curated palette of natural paints. This soft pink hue captures the delicate beauty of springtime blooms, offering a gentle and timeless touch to any interior. ‘Blossom’ is a refined, understated pink that evokes the tender petals of early spring flowers. Its subtle warmth and soft undertones make it a versatile choice for creating serene and inviting spaces

Butterball

Say hello to ‘Butterball’, our deliciously warm new yellow, a soft yet spirited saffron shade that brings brightness and character without overwhelming the senses.

These 2 new colours will be available for sale from Tuesday 20 May,  the opening day of the Chelsea Flower Show.

Butterball

A delicate buttery yellow inspired by the soft flesh of crab apple. A new pale yellow that while acting as a neutral, will bring a sunny disposition

Blossom

A bright blossom pink shade with the warmth of red ochre and the zing of our crimson leaning Persian red, giving it a fresh feminine air.

We are delighted about our collaboration with Frank P Matthews’. It is a true celebration of beauty, tradition, and the quiet magic of nature’s cycles.

Together, we are putting the apple tree at the heart of the garden, not just as a fruit bearer, but as a living symbol of seasonal wonder, from the soft blush of springtime blossom to the rich, ripe promise of autumn fruit.

The apple tree holds a cherished place in British gardens and culture. With Frank P Matthews’ unparalleled expertise in heritage and contemporary varieties, this showcase will explore the tree’s journey across the year, celebrating its ecological value, ornamental beauty, and of course, the delicious harvest it yields.

Their garden at Chelsea will be a living story, from bees dancing among pale pink petals, to boughs heavy with fruit. It is Designed to spark inspiration for gardeners of all spaces and scales.

Should you be in London next week (19-24 May), we can’t wait to welcome you at our showroom in Pimlico. If you are visiting the RHS Chelsea Flower Show, Frank P Matthews can be found in the Royal Pavilion at stand GPD075. Wishing you a fabulously floral and blossom-filled week!