Introducing Anatomē! The chicest modern apothecary solving your every health and nutritional need. Much like us, this brand has health and wellness at its core. Founder, Brendan Murdock, is passionate about the apothecaries of old that dispensed herbal remedies, potions and lotions to support health and wellbeing. Working with botanicals and essential oils for many years and through his creative passions and interest in food, perfume and skincare Brendan had a deep desire to update and reinvent apothecary for a new generation. And so Anatomē was born! The result being a brand that puts nutrition, mental and physical well-being and sleep at its forefront. Anatomē Motcombe Street store painted in Edward Bulmer Natural Paint, Inna Kostukovsky Photography Anatomē Motcombe Street store painted in Edward Bulmer Natural Paint, Inna Kostukovsky Photography Aerial Tint Rose Tinted White Quaker Gladstone Red Ochre Anatomē is driven by a simple belief that nutritional and emotional balance is the key to a healthy, fulfilling life and a healthy, nourished body will support a healthy mind. They work with an expert team of nutritionists to produce the best supplements from the finest organic, botanical and scientifically proven ingredients. They have recently opened a new store on Motcomb street, an area framed by heritage Regency buildings and lined with gorgeous stores and restaurants. We were thrilled when the Anatome team approached us about using our natural and healthy paints and seeing the unique space come to life painted in our beautiful soft colours. The new store aims to be London’s number one destination for better sleep and features a unique, private sleep consultation room. Here customers can relax and learn about which oils can best support your sleep through an engaging customer experience that underpins the ethos of the brand and Aromachology. If you want to try some Anatomē products then use our exclusive discount code COLOURCODE for 20% off your first purchase. Anatomē worked with emerging design studio, Child Studio to design a sustainable space and infrastructure using reconstituted materials from architectural salvage brand and studio, Retrouvius. This design studio turns respectfully re-used materials to distinctive, contemporary ends, repurposing antiques in a modern way. Anatomē Motcombe Street store painted in Edward Bulmer Natural Paint, Inna Kostukovsky Photography Light Olive Green Cuisse de Nymphe Emue Ochre Nicaragua Navy Blue Over the last 12 months, we have been investing in more physical retail in the heart of key London neighbourhoods with the key aim to support the health and wellbeing of our customers. This fifth store in Motcomb Street is the real icing on the cake for us as a brand. Brendan Murdoch, Founder of Anatomē Brendan worked with us in selecting the right paint colours for the shop. For the Motcomb Street store Light Olive Green, Invisible Geen, Jonquil and Azurite were used. Brendan believes: “wellness and mindfulness is anchored in colour’s that don’t just express moods or feelings, but importantly, express the vitality of life, of which anatomē seeks to support and nurture.” A painted mural which is a reinterpretation of traditional apothecary counters, runs along the coving and is painted in a selection of our colours. The style is inspired by Giorgio Morandi still life paintings and their simplicity. The painting technique is an abstract version of a trompe-l’œil wall frescoes. This natural light filled space creates a calming environment full of positive energy and a great deal of attention has been paid to every aspect of the store from the light boxes, vintage wall lights and the antique sink and counter. The team are so knowledgeable and helpful too. 'Light Olive Green' Anatomē Motcombe Street store painted in Edward Bulmer Natural Paint, Inna Kostukovsky Photography Like us, sustainability is key to the brand’s offering and great care is applied to use recyclable, timeless glass bottles and jars, paper labelling and paper ‘refill’ packaging. There is no risk of harmful chemicals getting into their products that are packed in glass, which means that no additional additives are needed to preserve their products. Anatomē supports organic farming and traceable, sustainable supply chains. Community is vitally important and the brand supports London Charities that advocate for the mental and physical health of others, as well as being an official partner with Hospital Rooms. Brendan Murdock, Founder of Anatomē Meet Brendan, Founder of Anatomē “Scent takes you to the past, triggering so many memories and emotions, but as we engage in more scents, it connects your brain with what you are feeling, what you feel informs what your body is needing to soothe, ground or support you.” While keeping fit is important, it is only one aspect of our wellbeing and with mental health issues, anxiety and sleep disorders at epidemic levels. Brendan realised that traditional health food stores offer very little to nourish the mind and soul in the way of experience, products or services. This provided the inspiration for anatome: a natural, holistic health and wellness brand that would provide the very best nutritional supplements, vitamins, therapeutic oils and expert advice to restore balance to our lives. We have loved helping Anatomē bring their vision to life with our natural colours and it has been fascinating to learn from Brendan about the brand and to understand more about apothecary based well-being. To celebrate our partnership Edward Bulmer Natural Paint are offering an exclusive discount code to use across the Anatomē site. Simply add ‘COLOURCODE’ at the checkout to enjoy 20% off your first purchase with Anatomē. USE 'COLOURCODE' FOR 20% OFF YOUR FIRST PURCHASE AT ANATOMĒ *T&C’s: Offer ends 31st May, Code can only be used once per customer, 20% off first purchase with Anatomē
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